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Serge Dumont
Serge Dumont (born February 1960), is a French businessman and one of the pioneers in China’s marketing communications industry.〔('The Father of PR in China - one PRO's pioneering tale' ) PR Week - February 15, 2002, p. 16〕〔Alain Peyrefitte. (''La Chine s’est éveillée'' ). ISBN 978-2213599571 Fayard, 1996, pp. 285-286.〕 He currently serves as Omnicom Group Vice Chairman and Chairman, Asia Pacific, and runs Omnicom's Greater China business unit.〔(Omnicom Group Forms Greater China Business Unit ) PR Newswire - June 17, 2011〕
==Career and early life==
A French citizen born in Tunisia, Dumont graduated from the Sorbonne University in Paris. He holds dual degrees in sociology and oriental languages and civilizations, and has studied at the (Taiwan Normal University ) and the Political Institute in Taipei.
In 1985 he moved to Beijing and established China’s first joint venture communications and government relations consultancy, Interasia.〔Guo, Huimin (18 November 2011). ("New challenges of 'glocalization'" ) ''China Daily''. Retrieved 27 June 2012.〕 The company acquired a roster of Fortune 500 clients〔('Schmoozing into China' ) The Economist Intelligence Unit Business China - July 8, 2002〕 and became a market leader. In 1993 Dumont sold Interasia to the world's largest PR group, Edelman. He was appointed Executive Vice President of the Edelman Group, President of Asia and sat on the Global Board. 〔Franz Wisner. (''Edelman and the Rise of Public Relations'' ). ISBN 978-0-9787522-0-0 Eight Communications, 2012, p. 75.〕
From 1998 to 2006, Dumont concentrated on PE activities, as well as strategic advisory and philanthropic work. In 2006 he joined Omnicom Group and in 2011 was appointed to his current position of Vice Chairman of the Omnicom Group and Chairman Asia Pacific. One of his key responsibilities is directly managing the fast-growing Greater China business unit by developing business strategies for all Omnicom activities and building relationships that expand Omnicom’s operational footprint globally. He reports to John Wren, the President and CEO of Omnicom Group.
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